Clarity and Convenience

Each item in the collection received its own unique hang tag with a simplified illustration of the garment on the front. Inside each tag, a technical illustration and series of icons provides clarity to each product’s features. The pouch makes portability a breeze, so it’s easier for folks to stay protected from UV on the go.

Technical Illustrations & Iconography

All of the Ultimate Coverage collection items are rich in features. Coolibar® needed a way to quickly and easily relay this information. Previously, this was just a bulleted list on the back of the packaging. Now, technical illustrations provide meaningful feature-benefits instead, and they are also able to be used on online product pages. Icons provide further detail about the specific qualities of an item’s fabric.

Show and Tell

Much clearer than a bulleted list, these technical illustrations show each product, point directly to feature locations, and tell consumers the benefit of each feature, providing ample detail in little real estate.

Invisible Benefits Made Crystal Clear

All Ultimate Coverage products are made from proprietary Coolibar® sun-protective fabrics. Beyond the illustrations' focus on particular garment features, these icons help consumers understand the qualities of a particular fabric and what it can do for them.

Creative Direction: Elizabeth Mullen
Pouch Development: Julia Henke
Addt’l Icons: Madison Gies
Copy: Maddi Glaeser