CLIENT: Coolibar® - Sun Protection You Wear®

Find your own little slice of ocean, and stare longingly into the horizon. Sounds nice, doesn’t it? Coolibar® clothing allows people with skin cancer or sensitivities to get outside safely, and we thought we’d encourage them to do just that—in the height of winter, no less!

Late December into January, the Sunsational Sale offers rolling increases in discounts over a three week period, each with its own oceanside vignette, calling people to grab some fresh gear and get away. Where will your Coolibar® take you?

Phase 1: A Sunlit Oceanside Stroll

The first vignette offers 30% off and features richly saturated greens, blues and floral pinks. A stone-lined pathway invites you on a sun-soaked walk down to the dock.

Phase 2: Blue Skies & Turquoise Waters

The 40% discount runs for the longest, so additional imagery was needed for email and social channels to keep things fresh. Leaning heavily on blue tones in the skies and waters, beachy chairs and tables offer a place to relax the hours away, while umbrellas offer extra shade and protection beyond your Coolibar®.

Phase 3: Looking Ahead

The final 50% discount runs for just one weekend, and offers an opportunity to envision in the wide horizon all the adventures in the year ahead. Take a little time to imagine: This year, where will your Coolibar® take you?